Privacy policy

At Wrong Friends, we take your privacy very seriously. We do everything in our power to process the personal data you provide to us in a secure and confidential manner. In this privacy policy, we explain which data we collect, why we do so, and how we handle it in accordance with the General Data Protection Regulation (GDPR).

1. Who are we?

Wrong Friends is the data controller responsible for processing your personal data.

  • Company Name: Wrong Friends B.V.

  • Address: Jan Tinbergenstraat 131, 7575 SP, Hengelo, The Netherlands.

  • Email address: info@wrong-friends.com

2. What data do we collect and why?

When you visit our website, place an order, or contact us, we process various types of data. Below you will find an overview:

A. To process and deliver your order

When you buy clothing from us, we need specific details to pack and ship your order.

  • What data: Name, billing and delivery address, email address, phone number, and payment details.

  • Legal basis: Performance of a contract.

B. For customer service

Do you have a question about a size, your delivery, or a return? We are happy to help.

  • What data: Name, email address, order number, and the content of your message or chat.

  • Legal basis: Legitimate interest (to provide you with the best possible service).

C. Marketing and newsletters

We love to keep you updated on new collections, drops, and exclusive deals.

  • What data: Email address and purchase history (to show you relevant offers).

  • Legal basis: Your explicit consent (for the newsletter) or our legitimate interest (for existing customers, unless you have opted out).

D. Website optimization and fraud prevention

To ensure our website runs smoothly and to prevent security breaches or misuse.

  • What data: IP address, browsing behavior on our site, and browser type.

  • Legal basis: Legitimate interest and/or consent (via our cookie banner).

3. Do we share your data with others?

Wrong Friends never sells your data to third parties. We only share your data with trusted partners who help us run our online store. This includes:

  • Payment providers (e.g., iDEAL, Klarna, Mollie) to process your payment securely.

  • Postal and delivery services (e.g., PostNL, DHL, DPD) to deliver your order.

  • Hosting and software providers (e.g., Shopify) to manage our webshop.

  • Marketing platforms (if you have given consent for marketing cookies).

We have strict data processing agreements in place with all these parties to ensure your data remains completely safe.

4. How long do we keep your data?

We do not store your data longer than strictly necessary for the purposes for which it was collected.

  • Order data: Retained for at least 7 years. This is a legal requirement from the Dutch Tax Authorities (fiscal retention obligation).

  • Newsletter: Your data is kept until you unsubscribe via the link at the bottom of any marketing email.

  • Customer service: Messages and emails are archived or deleted after 2 years, unless there is an ongoing dispute.

5. Security of your data

We have implemented appropriate technical and organizational measures to protect your personal data against loss or unlawful processing. Our webshop uses a secure SSL connection (indicated by the padlock icon in your browser's address bar) to encrypt all data transmission.

6. Your rights

Under the GDPR, you have full control over your own personal data. You have the right to:

  • Access the personal data we hold about you.

  • Rectify your data if it is incorrect or incomplete.

  • Request that your data be erased (the right to be forgotten), provided we are not legally required to keep it.

  • Restrict processing or object to the processing of your data.

  • Withdraw your consent at any time (e.g., for the newsletter).

Would you like to exercise any of these rights? Please send an email to info@wrong-friends.com. We will respond to your request within 4 weeks.

7. Cookies

Our website uses cookies. These are small text files stored on your device. We use functional cookies (for a working shopping cart), analytical cookies (to improve our website), and marketing cookies (to show relevant advertisements). You can easily adjust your preferences during your first visit via our cookie banner.

8. Changes to this policy

Wrong Friends reserves the right to update this privacy policy (for instance, due to changes in legislation or new website functionalities). We recommend checking this page regularly.

  • Questions or complaints? If you have any questions regarding this privacy policy, feel free to contact us at info@wrong-friends.com. If you feel we haven't helped you sufficiently, you have the right to file a complaint with the national supervisory authority, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).